PENGARUH CEO POWER DAN PRODUCT MARKET COMPETITION TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI PRIODE 2015-2019

Irani, Dina Ockta and Fionita, Ita (2021) PENGARUH CEO POWER DAN PRODUCT MARKET COMPETITION TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI PRIODE 2015-2019. Skripsi thesis, Insitut Informatika dan Bisnis Darmajaya.

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Abstract

World economic integration created an increasing manufacturing business competition in Indonesia. The manufacturing industry had weakened due to low demand for domestic products. A tight product market competition among industries affected the company’s value. CEO was a considered to be the main architect who has source of power to carry out the company's strategy to increase the company’s value and performance. The objective of this research was analyzing the effect of CEO Power and Product Market Competition on the company value. The method of this research was the associative method through the quantitative approach. The sample of this research was manufacturing companies indexed in Indonesia Stock Exchange in the period of 2015-2019. The data analysis techniques used in this research was the multiple linear regression analysis. The result of this research was that the CEO Power had no significant effect on the company value; however, the Product Market Competition had a significant effect on the company value.

Item Type: Thesis (Skripsi)
Subjects: 600 Teknologi - Ilmu terapan > 650 Manajemen
eSkripsi
Divisions: Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen
Depositing User: Dina Ockta Irani
Date Deposited: 17 Jan 2023 00:36
Last Modified: 17 Jan 2023 00:36
URI: http://repo.darmajaya.ac.id/id/eprint/10322

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