Janitra, Alfin (2019) PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA GRANNY'S NEST CAFE AND RESTO. Skripsi thesis, IIB DARMAJAYA.
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Abstract
ABSTRACT EFFECT OF PRODUCT QUALITY (X) ON PURCHASE DECISION (Y) ON GRANNY’S NEST CAFE AND RESTO BANDAR LAMPUNG By: Alfin Janitra 1312110234 The development of the culinary business is considerably rapid. Developed and developing countries follow this culinary business that promises business people who take advantage of these business opportunities. The objective of this study was to determine the product quality on the purchasing decisions at Granny's Nest Cafe and Bandar Lampung Resto. This type of research was the associative research. The population in this study was all customers of Bandar Lampung Nest Cafe and Resto, who then determined the sample size using the Slovin formula. The number of sample of 100 respondents was determined using the purposive sampling technique. The data analysis was performed using the multiple linear regression analysis. The test results of the determination coefficient resulted that R value of 0.568 and R square (R2) 32.3%. In the test results the product quality variable was there was an effect of the product quality on the purchase decisions at the consumers of Granny Nest Cafe and Bandar Lampung Resto. Keywords: Product Quality and Purchase Decision
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | 600 Teknologi - Ilmu terapan > 650 Manajemen |
| Divisions: | Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen |
| Depositing User: | editor 1 |
| Date Deposited: | 01 Oct 2020 02:50 |
| Last Modified: | 01 Oct 2020 02:50 |
| URI: | http://repo.darmajaya.ac.id/id/eprint/1720 |
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