Ersa Aurhora Rahmadina H.P, Ersa and Daryadi, Daryadi and Carenia Rizqia Putri Pane, Caren and Yeyen Novia Sari, Yeyen and Lianda Mahendra, Lianda and M.Amar Khadafi, Dapi and Cahyani Pratisti S.Pi MBA, Cahyani (0202) PEMANFAAAN TEKNOLOGI DALAM PENGEMBANGAN UMKM DI KELURAHAN PURWOSARI PADA ERA DIGITALISASI. Laporan PKPM thesis, Institut Informatika dan Bisnis Darmajaya.
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Abstract
In today's digital era, the optimization of digital technology is a key factor in the development of Micro, Small, and Medium Enterprises (MSMEs). This report discusses the application of digital technology in the Keripik Sari Rasa MSME, located in Taman Sari Village, to achieve village economic independence and empowerment of the local community. The work program includes education on creating social media accounts, content development and content calendars, strategies to increase the number of followers on social media, product innovation, and logo development that reflects the identity of MSMEs. In addition, MSME financial training is also conducted to improve managerial skills and business sustainability. The implementation of digital technology is expected to increase MSME visibility, expand markets, and optimize financial management, which in turn contributes to village economic independence and community welfare. Keywords--Digital Technology, UMKM, Village Economic Independence, Community Empowerment, Social Media, Creative Content, Product Innovation, Logo Development, Financial Training.
| Item Type: | Thesis (Laporan PKPM) |
|---|---|
| Subjects: | Laporan PKPM |
| Divisions: | Jurnal > Jurnal Ilmu Ekonomi |
| Depositing User: | Ersa Ersa Aurhora Ersa |
| Date Deposited: | 09 Sep 2024 03:00 |
| Last Modified: | 09 Sep 2024 03:00 |
| URI: | http://repo.darmajaya.ac.id/id/eprint/17558 |
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