AFRIZA, RANTI and yuhendra, ariza eka (2020) DAMPAK PANDEMI COVID-19 TERHADAP MINAT KUNJUNG ULANG KAFE UNSILENT BANDAR LAMPUNG DI MASA NEW NORMAL. Skripsi thesis, IIB Darmajaya.
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Abstract
The purpose of this study was to analyze the impact of the COVID-19 pandemic on the revisiting in Unsilent Cafe Bandar Lampung during the new normal. This type of study used a quantitative type with an associative causality approach. The population in this study was Unsilent Cafe Consumers in Bandar Lampung. The sample was taken using the Slovin formula. The data collection tool used an online questionnaire. The result of this study indicated that the COVID-19 pandemic had shown a significant and positive impact on interest in revisiting Unsilent Cafe Bandar Lampung during the new normal. It concluded that Covid�19 pandemic did not impact the consumers and Unsilent Cafe Bandar Lampung still had an interest in visiting during the high new normal. Keywords: Cafe, Covid-19 Pandemic, Revisiting Consumers' Interest
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | eSkripsi |
| Divisions: | Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen |
| Depositing User: | editor 1 |
| Date Deposited: | 04 Jan 2022 02:31 |
| Last Modified: | 04 Jan 2022 02:31 |
| URI: | http://repo.darmajaya.ac.id/id/eprint/5220 |
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