W. Farris and, Paul and J. Moore, Michael (2004) The Profit Impact of Marketing Strategy Project: Retrospect and Prospects. Cambridge University Press, New York. ISBN 978-0-511-26416-0
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Paul W. Farris, Michael J. Moore - The Profit Impact of Marketing Strategy Project_ Retrospect and Prospects (2005).pdf Download (1MB) |
| Item Type: | Book |
|---|---|
| Subjects: | 300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi |
| Divisions: | E-Book > Ekonomi_Bisnis > Management_Pemasaran |
| Depositing User: | editor 1 |
| Date Deposited: | 13 Jan 2022 04:22 |
| Last Modified: | 13 Jan 2022 04:22 |
| URI: | http://repo.darmajaya.ac.id/id/eprint/5823 |
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