Liswita, Sumaria (2021) TOURIST’S REVISIT INTENTION IN LAMPUNG PROVINCE. Skripsi thesis, IIB DARMAJAYA.
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Abstract
Lampung Province is one of the provinces in Indonesia, located at the southern tip of the Sumatera island. Tourism destinations in Lampung Province consist of natural tourism and artificial tourism which are scattered in various districts and cities in Lampung Province. The kinds of destinations have succesed to attracting tourists to come in Lampung Province, in 2020 the world tourism sector has decreased significantly, including the tourism sector in Lampung Province caused by the Covid-19 pandemic. To revive the tourism sector after being affected by the covid-19 pandemic, the Lampung provincial government requires a new strategy to increase the total of tourist that visit or revisit to Lampung Province. The aims of this study are to determine the effect of the variable Destination Awareness, Destination Image and Electronic Word of Mouth on tourist's Revisit Intention in Lampung Province. The type of this research is associative causality research. The population of this study are domestic and foreign tourists who have visited Lampung province in 2019. The sample of data used non-probability sampling techniques with judgment sampling method, data collected by distributing questionnaires. The data obtained analyzed by used Partial Least Square analyzed technique of structural equation modeling (SEM).The resulted of this research are Destination Awareness has no effect on tourists Revisit Intention in Lampung Province while Destination Image, Tourist's Motivation and Electronic Word of Mouth have an effect on tourists Revisit Intention in Lampung Province.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | 300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi eSkripsi |
| Divisions: | Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen |
| Depositing User: | Editor |
| Date Deposited: | 22 Apr 2022 05:03 |
| Last Modified: | 22 Apr 2022 05:03 |
| URI: | http://repo.darmajaya.ac.id/id/eprint/7183 |
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