Badri, Rico Elhando and Putri, Melian Elsa (2021) Analisis Pengaruh Anchoring Bias dan Loss Aversion Dalam Pengambilan Keputusan Investasi Di Kota Bandar Lampung. Jurnal Bisnis Darmajaya, 7 (1).
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Abstract
The investment decisions made by ordinary investors are affected by the predictions and profits that the investor have. This decision making is an important aspect in dealing with several issues. The objective of this research was finding out the effect of the investor behavioral bias in finance (Anchoring Bias and Loss Aversion) in Lampung. The subject of this research was 120 active investors obtained from the securities institutions and several university investment galleries in Lampung. The method of this research was the associative method. The sampling techniques used in this research were the non-probability sampling, the snowball sampling, and the purposive sampling. The data collecting technique used in this research was distributing questionnaire. The data analyzing technique used in this research was through the multiple regression analysis and the descriptive statistics. The hypothesis test used in this research was the independent t-test. The result of this research showed that the Anchoring Bias and Loss Aversion had a positive effect on the investor to make an investment decision in Bandar Lampung with a 0.00 < 0.05 significant leve
| Item Type: | Article |
|---|---|
| Subjects: | 300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi |
| Divisions: | Jurnal > Jurnal Ilmu Ekonomi |
| Depositing User: | Shela Safitri |
| Date Deposited: | 18 Jul 2022 03:13 |
| Last Modified: | 06 Feb 2023 04:18 |
| URI: | http://repo.darmajaya.ac.id/id/eprint/7708 |
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