ANALISIS PENGARUH SHARE VALUE, KOMUNIKASI TERHADAP KEPERCAYAAN DAN KOMITMEN

Asri, Cahya Purnama (2021) ANALISIS PENGARUH SHARE VALUE, KOMUNIKASI TERHADAP KEPERCAYAAN DAN KOMITMEN. Jurnal Bisnis Darmajaya, 07 (02).

Text ANALISIS PENGARUH SHARE VALUE, KOMUNIKASI.pdf Download (355kB)

Abstract

Special Region of Yogyakarta (DIY), known as a city of tourism and culture where the Yogyakarta Palace is one of the attractions for visitors coming to Yogyakarta, so far the existence of Micro, Small, and Medium Enterprises in Yogyakarta has fostered a positive trend so that it can support the economy in the Special Region of Yogyakarta apart from the student sector which becomes the income of the city of Yogyakarta. With this background, according to the researcher, it is very relevant to be studied. This study examines the effect of Shared Value, communication on trust and commitment. This research was conducted in the Micro, Small, and Medium Enterprises industry in Yogyakarta, the sample used in this study was 50. The analytical tool used was multiple regression. Based on the background that has been described, the problems in this study are whether there is a positive influence between the shared value made by suppliers and trust, is there a positive influence between shared value and commitment, is there a positive influence between communication and trust, is there a positive influence between communication and trust? communication on commitment and whether there is a positive influence between trust and commitment in the Micro, Small, and Medium Enterprises industry in Yogyakarta

Item Type:	Article
Subjects:	300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi
Divisions:	Jurnal > Jurnal Ilmu Ekonomi
Depositing User:	Shela Safitri
Date Deposited:	27 Jul 2022 02:46
Last Modified:	06 Feb 2023 04:09
URI:	http://repo.darmajaya.ac.id/id/eprint/7805

Actions (login required)

View Item