POSITIONING ANALYSIS OF MAGISTER MANAGEMENT IIB DARMAJAYA IN LAMPUNG USING MDS METHOD (MULTIDIMENSIONAL SCALING)

Sari, Nucky Indriana (2021) POSITIONING ANALYSIS OF MAGISTER MANAGEMENT IIB DARMAJAYA IN LAMPUNG USING MDS METHOD (MULTIDIMENSIONAL SCALING). Masters thesis, Institut Informatika & Bisnis Darmajaya.

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Abstract

In 2020 dinas pendudukan dan pencatatan sipil Bandar lampung, the the highest level of undergraduate graduates with a number reaching 92,065 compared to other graduates such as D2 with 9,528, D3, 29,065. And S2, 9,994. In other words it has good potential for the postgraduate education market. In Lampug itself there are many universities that make master management programs such as IIB Darmajata, UNILA, UBL, USBRJ and UMM. The problem in this research is to see the positioning of Master of Management IIB Darmajaya compared to Masters of Management at other universities. The purpose of this study was to determine the Perceptual Map of the Positioning of Master of Management Programs from Various Universities. This type of research is descriptive quantitative. The population in this study were consumers who had visited the five universities in the master management program. This study used a sample size determining formula stated by the Z-Score. The number of samples of 150 respondents with purposive sampling technique (sampling based on criteria) and using the MDS (Multi Dimension Scalling) test with the results of the attitude similarity test shows that respondents have the same attitude in assessing the similarities of the university, for each attribute, the university's master management program being compared has similarity to each other in attributes,

Item Type: Thesis (Masters)
Subjects: 600 Teknologi - Ilmu terapan > 650 Manajemen
eTheses
Divisions: Pasca Sarjana > Magister Manajemen
Depositing User: Editor
Date Deposited: 31 Aug 2022 01:48
Last Modified: 31 Aug 2022 01:48
URI: http://repo.darmajaya.ac.id/id/eprint/8222

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