ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN MEBEL MODERN

Dani, Arvin Dwi Harveyan (2022) ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN MEBEL MODERN. Skripsi thesis, Institut Informatika Dan Bisnis Darmajaya.

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Abstract

Abstract The high number of minimalist growth properties today results in the need for household appliances, one of which is modern furniture, modern furniture can describe the minimalist design style that is much favored by today's society. A simple and practical impression is the main thing that people look for in their home designs. The purpose of this study was to determine what factors influence purchasing decisions for modern furniture. This type of research is descriptive, the sample used is 100 respondents who are consumers of modern furniture. The technique used in this study uses purposive sampling technique and data analysis method using the Cochran Q-test. The data collection method used in this study used google form. The results showed that purchasing decisions had a significant effect on purchase intention. Keywords : Price, Product, Place, Promotion, Consumer Behavior , Purchase Decision

Item Type:	Thesis (Skripsi)
Subjects:	300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi eSkripsi
Divisions:	Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen
Depositing User:	Arvin Dwi Harveyan Dani
Date Deposited:	14 Sep 2022 07:44
Last Modified:	14 Sep 2022 07:44
URI:	http://repo.darmajaya.ac.id/id/eprint/8311

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