Items where Author is "J. Moore, Michael"
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W. Farris, Paul and J. Moore, Michael (2004) The Profit Impact of Marketing Strategy Project: Retrospect and Prospects. UNSPECIFIED. ISBN 978-0-511-26416-0
W. Farris and, Paul and J. Moore, Michael (2004) The Profit Impact of Marketing Strategy Project: Retrospect and Prospects. Cambridge University Press, New York. ISBN 978-0-511-26416-0