Items where Author is "Mudie, Peter"
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Book
Mudie, Peter and Pirrie, Angela (2006) Services Marketing Management Third Edition. as The Management and Marketing of Services 1993. ISBN 978-0-7506-6674-9
Mudie, Peter and Pirrie, Angela (2006) Services Marketing Management. Elsevier Inc. ISBN 978-0-7506-6674-9