THE EFFECT OF e-SECURITY, e-TRUST, PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE ON CUSTOMERS’ INTENTION USING MVOLA MOBILE BANKING IN MADAGASCAR

VATSINIAINA, TATAMO SAHONDRA (2023) THE EFFECT OF e-SECURITY, e-TRUST, PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE ON CUSTOMERS’ INTENTION USING MVOLA MOBILE BANKING IN MADAGASCAR. Skripsi thesis, IIB Darmajaya.

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Abstract

THE EFFECT OF E-SECURITY, E-TRUST, PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE ON CUSTOMERS’ INTENTION USING MVOLA MOBILE BANKING IN MADAGASCAR By Vatsiniaina Tatamo.S. This study aims to analyze whether there is an effect of perceived usefulness, perceived ease of use and e-security including e-trust on customers ‘intention to use Mvola mobile banking in Madagascar. The analytic design used in completing this research was multiple linear regression. The sampling method used in this study is nonprobability sampling and purposive sampling, an online survey was provided through those who are using MVOLA mobile banking precisely in the capital of the Island. The number of samples was 100 respondents with the criteria of those who own MVOLA mobile account. The result showed that perceived usefulness, perceived ease of use, e-security and E-trust significantly correlated with user’s intention to use MVOLA M-banking with the significant value of 0.00<0.05. This study contributes to exploring and validating the key factors of each variable and their constructs as well. The effect test results were supported by TAM which are specifically on perceived usefulness and perceived ease of use variables. E-Security also was supported as a construct including its authenticity, safety, and confidentiality. In addition to that, the research obtained as a result that perceived usefulness, perceived ease of use, e-security, and e-trust partially affect usage intention. Keywords: perceived usefulness, perceived ease of use, e-security, e-trust, and Intention to use.

Item Type: Thesis (Skripsi)
Subjects: 300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi
eSkripsi
Divisions: Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen
Depositing User: REPORT VATSINIAINA Sahondra
Date Deposited: 12 May 2023 07:12
Last Modified: 12 May 2023 07:12
URI: http://repo.darmajaya.ac.id/id/eprint/11825

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