ANALYSIS DIGITAL MARKETING STRATEGY INSTITUT INFORMATIKA DAN BISNIS DARMAJAYA

FIFI, STEVANI (2023) ANALYSIS DIGITAL MARKETING STRATEGY INSTITUT INFORMATIKA DAN BISNIS DARMAJAYA. Laporan PKPM thesis, INSTITUT INFORMATIKAN DAN BISNIS DARMAJAYA.

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Abstract

eeds to implement a strategy that can attract prospective new students to want to continue their education in higher education. The purpose of this study are to know the problem of the digital marketing startegy of Insitut Informatika dan Bisnis Darmajayaa and to recommend the alternative solution Digital Marketig strategy for Insitutut Informatika dan Bisnis Darmajaya. In carrying social media marketing, we have to put attention to our business branding. It is important to have good first impression so our consumers can remember our business clearly just like what we have been branding all this time. In case of IIB Darmajaya, the branding is Technopreneur Campus. Beside branding itself, the content style and material is also important to attach the attention. Of course we have to corelate it to tour consumers style and etc. Making interaction in the comment section also needed to create more engagement with our consumers. Further research is needed regarding the analysis digital marketing strategy for Institut Informatika dan Bisnis Darmajaya for the future

Item Type:	Thesis (Laporan PKPM)
Subjects:	Laporan PKPM
Divisions:	Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen
Depositing User:	Stevani Fifi .
Date Deposited:	31 Oct 2023 01:15
Last Modified:	31 Oct 2023 01:15
URI:	http://repo.darmajaya.ac.id/id/eprint/14167

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