PERANAN BIAYA ADVERTISING DAN BIAYA SALES PROMOTION DALAM MENINGKATKAN NILAI PENJUALAN PADA PT. GUNUNG AGUNG DI BANDAR LAMPUNG

Zuriana, zur (2019) PERANAN BIAYA ADVERTISING DAN BIAYA SALES PROMOTION DALAM MENINGKATKAN NILAI PENJUALAN PADA PT. GUNUNG AGUNG DI BANDAR LAMPUNG. PERANAN BIAYA ADVERTISING DAN BIAYA SALES PROMOTION DALAM MENINGKATKAN NILAI PENJUALAN PADA PT. GUNUNG AGUNG DI BANDAR LAMPUNG, 1 (01). ISSN 123456

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Abstract

ABSTRACT To ensure the audit process is done properly or in accordance with procedures , it is necessary to analyze the activities in it , so it can be known whether that has been done has achieved the objectives to be achieved by an organization or still can be improved further by adding elements of assessment that will improve the quality of part of an organization is assessed, in this case the Bureau of asset Management and Logistics Bureau is included in the Informatic Support Systems and Business Darmajaya ( IBI Darmajaya ) Lampung is the bureau in charge of procuring , maintaining and securing the assets that exist in the IBI Darmajaya , there diBiro Information Systems Asset management and Logistics is important in the service provider for all users and management , which is expected to improve the performance and quality of service. Questions that begin with whether the services provided by the Bureau of Asset Management and Logistics has directed and aligned with business objectives Institutions, whether the use of COBIT 4.1 Domain . has been right on target or still can be improved further. This analysis process produces findings , the level of alignment between IT objectives and the Institution has been reached and is in Defined level because the average IT processes have been above the level of the international standard of 2.5 ( Guldentops , 2000 ) While the average IT has exceeded the standard international but still can be improved by adding domain relevant to the process undertaken , in order to improve the alignment between iT objectives and Purpose Institutions towards a higher level , domain -related is PO5 , PO7 , AI2 , and ME2 , with the addition of this domain can generate data yag better , so that management can take steps or actions more effective. Keywords : Maturity Level , Expected , Inofrmasi Systems , Asset Management , COBIT

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Artikel Ilmiah Dosen > Fakultas Ekonomi dan Bisnis
Depositing User:	mr R H
Date Deposited:	19 Jul 2019 03:20
Last Modified:	02 Jul 2021 04:40
URI:	http://repo.darmajaya.ac.id/id/eprint/20

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