Traveloka Booking Technology and Customer Satisfaction at Hotel Sahid Using TAM Model

Ardila, Fidha Citra and Wibasuri, Anggalia and LESTARI, WINDA RIKA (2025) Traveloka Booking Technology and Customer Satisfaction at Hotel Sahid Using TAM Model. Traveloka Booking Technology and Customer Satisfaction at Hotel Sahid Using TAM Model, 6 (2). pp. 575-586. ISSN ISSN 2716-0807

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Abstract

Abstract Purpose: This study aims to test how factors in the Technology Acceptance Model (TAM) affect customer satisfaction at Sahid Hotel Bandar Lampung. Methodology: The data source used was primary. Data were collected through a questionnaire randomly distributed to 100 respondents using probability sampling techniques. Data analysis was performed using structural equation Modelling (SEM) with the help of the Smart-PLS application. Results: The results revealed that Perceived Usefulness (PU) had a positive effect on Traveloka’s Attitude Toward Using (ATUs). Perceived Ease of Use (PEOU) has a positive effect on Traveloka’s Attitude Toward Using (ATUs). Enjoyment has a positive effect on Traveloka’s Attitude Toward Using (ATU). Perceived Ease of Use (PEOU) has a positive effect on Traveloka’s Perceived Usefulness (PU). Conclusion: Attitude Toward Using (ATU) has a positive effect on Traveloka’s Behavioural Intention to Use (BI). Behavioural Intention to Use (BI) has a positive effect on customer satisfaction. Perceived Usefulness (PU) has a positive effect on customer satisfaction. Perceived Ease of Use (PEOU) has a positive effect on customer satisfaction. Limitations: To use a larger sample and be able to cover all elements of the population in a balanced manner so that the results of the study can better reflect the actual circumstances and the results can be generalized more broadly. Contribution: Hotel Sahid Bandar Lampung needs to optimize services to consumers. The service is optimized by ensuring security and comfort when transacting on Traveloka.

Item Type:	Article
Subjects:	300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi eTheses
Divisions:	Pasca Sarjana > Magister Manajemen
Depositing User:	Fidha Citra Ardila
Date Deposited:	07 Oct 2025 04:22
Last Modified:	07 Oct 2025 04:22
URI:	http://repo.darmajaya.ac.id/id/eprint/22933

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