pengaruh lifestyle, trust dan electronic word of mouth terhadap purchase intention pada produk fashion roughtneck di tiktok

wibowo, achmad rizky and Jaya, Indra (2025) pengaruh lifestyle, trust dan electronic word of mouth terhadap purchase intention pada produk fashion roughtneck di tiktok. Masters thesis, Institut Informatika dan Bisnis Darmajaya.

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SAMPUL.pdf
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surat pernyataan.pdf
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HALAMAN PENGESAHAN (4).pdf
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ABSTRAK.pdf
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DAFTAR ISI.pdf
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Abstract

PENGARUH LIFESTYLE, TRUST DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION PADA PRODUK FASHION ROUGHNECK DI TIKTOK Oleh: Achmad Rizky Wibowo Penelitian ini bertujuan untuk mengetahui apakah lifestyle, trust dan electronic word of mouth berpengaruh terhadap purchase intention pada produk fashion Roughneck di Tiktok. Jenis penelitian yang digunakan adalah penelitian kuantitatif bersifat kausalitas. Populasi yang dipilih dalam penelitian ini adalah seluruh calon konsumen produk fashion Roughneck di Tiktok. Metode penarikan sampel yang digunakan dalam penelitian ini adalah nonprobability sampling dengan menggunakan teknik purposive sampling diperoleh 140 responden. Metode analisis data yang digunakan pada penelitian ini adalah analisis partial least squares structural equation modeling (PLS-SEM). Hasil analisis menyatakan bahwa lifestyle berpengaruh terhadap purchase intention pada produk fashion Roughneck di Tiktok. Hasil analisis menyatakan bahwa rust berpengaruh terhadap purchase intention pada produk fashion Roughneck di Tiktok. Hasil analisis menyatakan bahwa electronic word of mouth tidak berpengaruh terhadap purchase intention pada produk fashion Roughneck di Tiktok Kata Kunci: Lifestyle, Trust, Electronic Word Of Mouth Dan Purchase Intention THE INFLUENCE OF LIFESTYLE, TRUST AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION ON ROUGHNECK FASHION PRODUCTS ON TIKTOK By: Achmad Rizky Wibowo This study aims to determine whether lifestyle, trust and electronic word of mouth affect purchase intention on Roughneck fashion products on Tiktok. The type of research used is causality quantitative research. The population chosen in this study were all potential consumers of Roughneck fashion products on Tiktok. The sampling method used in this study is nonprobability sampling using purposive sampling technique obtained 140 respondents. The data analysis method used in this research is partial least squares structural equation modeling (PLS-SEM) analysis. The results of the analysis state that lifestyle affects purchase intention on Roughneck fashion products on Tiktok. The results of the analysis state that rust affects purchase intention on Roughneck fashion products on Tiktok. The results of the analysis state that electronic word of mouth has no effect on purchase intention for Roughneck fashion products on Tiktok. Keywords: Lifestyle, Trust, Electronic Word Of Mouth And Purchase Intention

Item Type: Thesis (Masters)
Subjects: 600 Teknologi - Ilmu terapan > 650 Manajemen
eTheses
Divisions: Pasca Sarjana > Magister Manajemen
Depositing User: Achmad Rizky Wibowo
Date Deposited: 20 Jan 2026 06:26
Last Modified: 20 Jan 2026 06:26
URI: http://repo.darmajaya.ac.id/id/eprint/22950

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