PENGARUH INVESTOR SENTIMENT SALIENCE DAN OVERREACTION TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI SAHAM MAHASISWA IIB DARMAJAYA (Studi Pada Mahasiswa Yang Telah Bekerja)

Putu, Sari Monica and Putri, Anandha Sartika (2023) PENGARUH INVESTOR SENTIMENT SALIENCE DAN OVERREACTION TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI SAHAM MAHASISWA IIB DARMAJAYA (Studi Pada Mahasiswa Yang Telah Bekerja). Skripsi thesis, Institut Informatika Dan Bisnis Darmajaya.

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Abstract

The aim of this study is to examine the impact of investor sentiment salience and overreaction on investment decision-making. The sample size obtained for this study is 70 respondents using the snowball sampling technique. Investors tend to make buying and selling decisions based on psychological factors, leading to irrational behavior. The results of the study indicate that overreaction has a significant and positive effect on investment decisions. This is because investors with low investment knowledge can experience high bias, where they have an excessive belief in the information they believe they possess, leading to overly high personal signals regarding the value of the stock.

Item Type:	Thesis (Skripsi)
Subjects:	300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi eSkripsi
Divisions:	Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen
Depositing User:	PUTU MONICA MONICA
Date Deposited:	12 Jun 2023 00:45
Last Modified:	12 Jun 2023 00:45
URI:	http://repo.darmajaya.ac.id/id/eprint/11993

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