COVANI, EGI (2018) ANALISIS BRAND LOYALTY SEPEDA MOTOR MEREK HONDA DI BANDAR LAMPUNG. Skripsi thesis, IIB DARMAJAYA.
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Abstract
Abstract brand,loyality, (switcher buyer, satisfied buyer, interest level of brand, and commited buyer)& brand equity
Item Type: | Thesis (Skripsi) |
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Subjects: | 600 Teknologi - Ilmu terapan > 650 Manajemen |
Divisions: | Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen |
Depositing User: | editor 1 |
Date Deposited: | 01 Oct 2020 01:19 |
Last Modified: | 01 Oct 2020 01:19 |
URI: | http://repo.darmajaya.ac.id/id/eprint/1703 |
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