SHOHAN, SAVERO (2019) PENGARUH WORD OF MOUTH (WOM) DAN CITRA MEREK TERHADAP MINAT BELI SMARTPHONE XIAOMI DI KOTA BANDAR LAMPUNG. Skripsi thesis, IIB DARMAJAYA.
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Abstract
Abstract word of mouth,brand image,buying interest
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | 600 Teknologi - Ilmu terapan > 650 Manajemen |
| Divisions: | Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen |
| Depositing User: | editor 1 |
| Date Deposited: | 06 Oct 2020 01:53 |
| Last Modified: | 06 Oct 2020 01:53 |
| URI: | http://repo.darmajaya.ac.id/id/eprint/1849 |
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