Analisis Kepuasaan Konsumen Terhadap Resto Dan Caffe De'Rosse Menggunakan Algoritma C.4.5

Nurul Annisa, Putri and Purwanti, Neni (2024) Analisis Kepuasaan Konsumen Terhadap Resto Dan Caffe De'Rosse Menggunakan Algoritma C.4.5. Skripsi thesis, Institut Informatika dan Bisnis Darmajaya.

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Abstract

ABSTRACT ANALYSIS OF CUSTOMER SATISFACTION AT RESTO AND CAFÉ DE’ROSSE USING THE C4.5 ALGORITHM By: ANNISA NURUL PUTRI annisanurulputri844@gmail.com Resto & Café De'Rosse is a culinary business that faces challenges in measuring and improving customer satisfaction. However, to date, there is insufficient data regarding customer satisfaction with the services provided. Therefore, an in-depth analysis is needed on the factors influencing customer satisfaction using data mining technology, with one algorithm that can be applied being the C4.5 algorithm. The food and beverage industry, especially restaurants and cafés, continues to grow rapidly in line with the increasing demand for comfortable dining places and satisfactory service. In order to remain competitive in this market, restaurants and cafés must focus on service quality and customer satisfaction. Customer satisfaction is one of the main factors influencing the success of this business, as satisfied customers tend to return and recommend the place to others. Keywords: C4.5 Algorithm, Decision Tree, Customer Satisfaction.

Item Type: Thesis (Skripsi)
Subjects: Ilmu Komputer
eSkripsi
Divisions: Skripsi/TA & PKPM/KP - Fakultas Ilmu Komputer > Sistem Informasi
Depositing User: editor 1
Date Deposited: 18 Dec 2024 02:02
Last Modified: 18 Dec 2024 02:02
URI: http://repo.darmajaya.ac.id/id/eprint/19016

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