Analisis Strategi Untuk Meningkatkan Nilai Penjualan GUM Benjamin dan GUM Benjoin Pada CV Kasaturi Lamindo Internasional Menggunakan Metode Naive Bayese

Ardiansyah, Heru and Saleh, Susanti (2025) Analisis Strategi Untuk Meningkatkan Nilai Penjualan GUM Benjamin dan GUM Benjoin Pada CV Kasaturi Lamindo Internasional Menggunakan Metode Naive Bayese. Skripsi thesis, Insititut Informatika & Bisnis Darmajaya.

[img] Text
1. JUDUL DALAM.pdf
Download (108kB)
[img] Text
10. KATA PENGANTAR.pdf
Download (160kB)
[img] Text
8. INTISARI.pdf
Download (86kB)
[img] Text
12. DAFTAR TABEL.pdf
Download (86kB)
[img] Text
6. BIODATA PENELITI.pdf
Download (92kB)
[img] Text
9. ABSTRACT.pdf
Download (87kB)
[img] Text
11. DAFTAR ISI.pdf
Download (93kB)
[img] Text
13. DAFTAR GAMBAR.pdf
Download (88kB)
[img] Text
Heru Ardiansyah - 1411050048 (1).pdf.-2.pdf
Download (344kB)
[img] Text
Heru Ardiansyah - 1411050048 (1).pdf.-3.pdf
Download (1MB)
[img] Text
Heru Ardiansyah - 1411050048 (1).pdf.-4.pdf
Download (1MB)
[img] Text
Heru Ardiansyah - 1411050048 (1).pdf.-18-22.pdf
Download (241kB)
[img] Text
Heru Ardiansyah - 1411050048 (1).pdf.-22-40.pdf
Download (407kB)
[img] Text
Heru Ardiansyah - 1411050048 (1).pdf.-41-65.pdf
Download (575kB)
[img] Text
Heru Ardiansyah - 1411050048 (1).pdf.-66-71.pdf
Download (1MB)
[img] Text
Heru Ardiansyah - 1411050048 (1).pdf.-72.pdf
Download (90kB)
[img] Text
Heru Ardiansyah - 1411050048 (1).pdf.-73-74.pdf
Download (168kB)

Abstract

x ABSTRACT ANALYSIS OF STRATEGIES TO INCREASE SALES VALUE OF BENJAMIN GUM AND BENJOIN GUM AT CV. KASTURI LAMINDO INTERNATIONAL USING THE NAIVE BAYES METHODBY Heru Ardiansyah 1411050048 Heruardiansah6969@gmail.com In the current era of globalization, the competition faced by CV Kasturi Lamindo Internasional is that of a company engaged in export and import business. This company produces a fragrance known as gum Benjamin or benzoin (frankincense). Before the pandemic, CV Kasturi Lamindo Internasional consistently achieved its sales targets with many customers ordering products. However, during the pandemic, sales turnover experienced a drastic decline, influenced by the decreasing interest of customers to purchase products from CV Kasturi Lamindo Internasional, due to the economic downturn in society during the pandemic. Additionally, the export and import processes also faced difficulties as the government became stricter in overseeing export and import products. Thus, entrepreneurs are confronted with various opportunities and threats, both from outside and within the company, which will significantly impact the sustainability of the business. Keywords :Information System, Naïve Bayes

Item Type: Thesis (Skripsi)
Subjects: Ilmu Komputer
eSkripsi
Divisions: Skripsi/TA & PKPM/KP - Fakultas Ilmu Komputer > Sistem Informasi
Depositing User: Heru Ardiansyah
Date Deposited: 21 Jul 2025 09:23
Last Modified: 21 Jul 2025 09:23
URI: http://repo.darmajaya.ac.id/id/eprint/20829

Actions (login required)

View Item View Item