Widya, Pramatatya Resindra and Kristianto, Aloysius Hari (2021) Analisis Nilai Pelanggan Produk Sayur Hidroponik dan Organik Dengan Pendekatan Conjoint Analysis. Jurnal Bisnis Darmajaya, 07 (02).
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Abstract
The aim of this study is to analyze costumer value by their preferences on organic and hydroponic vegetables. This study conducted in Bengkayang, West Kalimantan with the member of Christian Women of Indonesia as participants. This study conducted with conjoint analysis approach. This research found that there are 4 important things for the consumer to make a purchase decision for this hydroponic and organic vegetables. They are packaging, kind of vegetables, price, and the label of brand. Producent can use this research findings to build a strategy for their product management
| Item Type: | Article |
|---|---|
| Subjects: | 300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi |
| Divisions: | Jurnal > Jurnal Ilmu Ekonomi |
| Depositing User: | Shela Safitri |
| Date Deposited: | 27 Jul 2022 02:46 |
| Last Modified: | 06 Feb 2023 04:13 |
| URI: | http://repo.darmajaya.ac.id/id/eprint/7804 |
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