PENGARUH HALAL AWARENESS DAN SOCIAL MEDIA MARKETING TERHADAP MINAT BELI PADA MIXUE

Agustiani, Nadya Rahma and De Yusa, Viola (2023) PENGARUH HALAL AWARENESS DAN SOCIAL MEDIA MARKETING TERHADAP MINAT BELI PADA MIXUE. Skripsi thesis, Institut Informatika dan Bisnis Darmajaya.

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COVER_NADYA RAHMA AGUSTIANI_1912110219_PEMASARAN.docx
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HALAMAN PERSETUJUAN (1).pdf
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HALAMAN PENGESAHAN.pdf
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abstak Nadya Rahma Agustiani.pdf
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Abstract

ABSTRACT THE EFFECT OF HALAL AWARENESS AND SOCIAL MEDIA MARKETING ON MIXUE BUYING INTEREST By Nadya Rahma Agustiani This study aims to determine the effect of Halal Awareness and Social Media Marketing on Mixue buying interest. This type of research was quantitative causality by using multiple regression analysis. The population of this research is the people of Bandar Lampung, with a total sample of 120 respondents taken using a purposive sampling technique. The study shows that the Halal Awareness does not affect buying interest in Mixue, while Social Media marketing affects buying interest in Mixue. Keywords: Halal Awareness, Social Media Marketing, Purchase Intention

Item Type: Thesis (Skripsi)
Subjects: 300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi
eSkripsi
Divisions: Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen
Depositing User: Nadya Rahma Agustiani
Date Deposited: 12 Jun 2023 07:30
Last Modified: 12 Jun 2023 07:30
URI: http://repo.darmajaya.ac.id/id/eprint/12014

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