PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI KONSUMEN PADA MOTOR LISTRIK SELIS DI BANDAR LAMPUNG

endra, made and Dr. Anggalia Wibasuri, S.Kom.,M.M, Anggalia (2024) PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI KONSUMEN PADA MOTOR LISTRIK SELIS DI BANDAR LAMPUNG. Skripsi thesis, institut informatika dan bisnis darmajaya.

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Abstract

THE INFLUENCE OF GREEN MARKETING ON PURCHASING DECISIONS THROUGH CONSUMER BUYING INTEREST IN SELIS ELECTRIC MOTORBIKES IN BANDAR LAMPUNG By: Made Endra This study aims to determine the effect of green marketing on purchasing decisions through consumer buying interest in Selis electric motorbikes in Bandar Lampung. The type of research used is causality quantitative research. The population selected in this study were all consumers of Selis electric motorbikes in Bandar Lampung. The sampling method used in this study was nonprobability sampling using Selis electric motorcycle consumers in Bandar Lampung, totaling 130 respondents. The data analysis method used in this research is Partial Least Square (PLS). The results of the analysis state that green marketing affects purchasing decisions through consumer buying interest in Selis electric motorbikes in Bandar Lampung Keywords: Green Marketing, Purchase Interest and Purchasing Decisions

Item Type:	Thesis (Skripsi)
Subjects:	300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi eSkripsi
Divisions:	Bahan Ajar > Buku
Depositing User:	Made Endra Nyoman Budi yarte
Date Deposited:	23 Nov 2024 02:30
Last Modified:	23 Nov 2024 02:30
URI:	http://repo.darmajaya.ac.id/id/eprint/18890

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