PENGARUH SOCIAL MEDIA MARKETING, CITRA KAMPUS, LOKASI, DAN E-WOM TERHADAP KEPUTUSAN MENDAFTAR DI PROGRAM RPL IIB DARMAJAYA

Putra, I Nyoman Rizkiana and Saputra, Muhammad (2025) PENGARUH SOCIAL MEDIA MARKETING, CITRA KAMPUS, LOKASI, DAN E-WOM TERHADAP KEPUTUSAN MENDAFTAR DI PROGRAM RPL IIB DARMAJAYA. Skripsi thesis, Institut Informatika dan Bisnis Darmajaya.

[img] Text
COVER SKRIPSI I NYOMAN RIZKIANA PUTRA .pdf
Download (57kB)
[img] Text
PERNYATAAN SKRIPSI I NYOMAN RIZKIANA PUTRA.pdf
Download (275kB)
[img] Text
HALAMAN PENGESAHAN I NYOMAN RIZKIANA PUTRA.pdf
Download (401kB)
[img] Text
ABSTRAK SKRIPSI I NYOMAN RIZKIANA PUTRA.pdf
Download (763kB)
[img] Text
DAFTAR ISI SKRIPSI I NYOMAN RIZKIANA PUTRA.pdf
Download (93kB)
[img] Text
DAFTAR TABEL SKRIPSI I NYOMAN RIZKIANA PUTRA.pdf
Download (17kB)
[img] Text
DAFTAR GAMBAR SKRIPSI I NYOMAN RIZKIANA PUTRA .pdf
Download (7kB)
[img] Text
BAB 1 SKRIPSI I NYOMAN RIZKIANA PUTRA .pdf
Download (276kB)
[img] Text
BAB 2 SKRIPSI I NYOMAN RIZKIANA PUTRA.pdf
Download (280kB)
[img] Text
BAB 3 SKRIPSI I NYOMAN RIZKIANA PUTRA.pdf
Download (348kB)
[img] Text
BAB 4 SKRIPSI I NYOMAN RIZKIANA PUTRA.pdf
Download (688kB)
[img] Text
BAB 5 SKRIPSI I NYOMAN RIZKIANA PUTRA FIKS.pdf
Download (128kB)
[img] Text
DAFTAR PUTAKA SKRIPSI I NYOMAN RIZKIANA PUTRA.pdf
Download (164kB)
[img] Text
LAMPIRANN SKRIPSI I NYOMAN RIZKIANA PUTRA.pdf
Download (2MB)

Abstract

This study aims to determine whether Social Media Marketing, Campus Image, Location, and E-WOM influence the decision to register in the RPL IIB Darmajaya program. The type of research used is quantitative with a causal approach. The population studied consists of RPL IIB Darmajaya students. The sampling method used is nonprobability sampling with the Slovin formula, resulting in 80 respondents. The data analysis in this study uses the Partial Least Square (PLS) method. The results indicate that the variables Campus Image, Location, and E-WOM have an influence on the decision to register in the RPL IIB Darmajaya program. Meanwhile, the Social Media Marketing variable does not influence the decision to register in the RPL IIB Darmajaya program. This study contributes to understanding the decision-making behavior by showing that Campus Image, Location, and E-WOM are important considerations in the decision to register in the RPL IIB Darmajaya program.

Item Type: Thesis (Skripsi)
Subjects: 600 Teknologi - Ilmu terapan > 650 Manajemen
eSkripsi
Divisions: Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen
Depositing User: I Nyoman Rizkiana Putra
Date Deposited: 22 May 2025 03:47
Last Modified: 22 May 2025 03:47
URI: http://repo.darmajaya.ac.id/id/eprint/20269

Actions (login required)

View Item View Item