Analisis Faktor-Faktor Yang Mempengaruhi Customer Review Dan E-Service Quality, Terhadap Keputusan Pembelian Yang Di Moderating Oleh Tingkat Kepercayaan Pelanggan Aplikasi Shopee (Analysis Of Factors That Affect Customer Review And E-Service Quality, On Purchase Decisions Mediated By Shopee Application Customer Trust Level)

Likty, Tiffanny Millennia and Singagerda, Faurani Santi (2025) Analisis Faktor-Faktor Yang Mempengaruhi Customer Review Dan E-Service Quality, Terhadap Keputusan Pembelian Yang Di Moderating Oleh Tingkat Kepercayaan Pelanggan Aplikasi Shopee (Analysis Of Factors That Affect Customer Review And E-Service Quality, On Purchase Decisions Mediated By Shopee Application Customer Trust Level). Analisis Faktor-Faktor Yang Mempengaruhi Customer Review Dan E-Service Quality, Terhadap Keputusan Pembelian Yang Di Moderating Oleh Tingkat Kepercayaan Pelanggan Aplikasi Shopee, 6 (2). pp. 497-508. ISSN 2716-0807

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Abstract

Purpose: This study aims to examine the influence of Customer Review and E-Service Quality, on purchase decisions moderated by the level of customer trust of the Shopee Application Methodology: The testing method used in this study was a quantitative method. This study used a questionnaire to collect data. The questionnaire was distributed by random sampling through Google Forms. Hypothesis testing was performed using a Structural Equation Model (SEM). Riwayat Artikel Results: The results showed that online customer reviews had no effect on shopee purchase decisions, e-service quality had an effect on shopee purchase decisions, trust had an effect on shopee purchase decisions, trust weakened the influence of customer reviews on purchase decisions and trust weakened the influence of customer reviews on decisions purchase Limitations: This research is only limited to the variables of online customer reviews, e-service quality trust, and purchase decisions. There are many other factors that are very likely to be raised and explored for future research.nfirmed directly. Contribution: This research is expected to improve the purchase decisions and serve as a reference for further research. Keywords: Customer Review, E-Service Quality, Trust and Purchase Decisions

Item Type:	Article
Subjects:	300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi eTheses
Divisions:	Pasca Sarjana > Magister Manajemen
Depositing User:	Millennia Tiffanny Likty
Date Deposited:	05 Nov 2025 07:10
Last Modified:	05 Nov 2025 07:13
URI:	http://repo.darmajaya.ac.id/id/eprint/23045

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