Pengaruh Harga dan Promosi Penjualan terhadap Keputusan Pembelian Mobil Wuling di Bandar Lampung

Rafi, Niagara (2024) Pengaruh Harga dan Promosi Penjualan terhadap Keputusan Pembelian Mobil Wuling di Bandar Lampung. Skripsi thesis, Institut Informatika dan Bisnis Darmajaya.

	Text Cover.pdf Download (169kB)
	Text Abstrak.pdf Download (330kB)
	Text Halaman Pengesahan dan Persetujuan.pdf Download (978kB)
	Text Daftar Isi.pdf Download (170kB)
	Text Bab 1.pdf Download (472kB)
	Text Bab 2.pdf Download (210kB)
	Text Bab 3.pdf Download (624kB)
	Text Bab 4.pdf Download (480kB)
	Text Bab 5.pdf Download (148kB)
	Text Daftar Pustaka.pdf Download (277kB)
	Text Lampiran.pdf Download (1MB)

Abstract

Wuling is a brand of car from Tiongkok, China. Wuling entered to Bandar Lampung at 2018 year. Wuling facing ghe problem because the competitive of brand automotive has increase that the price and sales promotion being consider to purchasing product. The purpose of this research is knowingthe effect of the effectof price and sales promotion on purchase decision wuling car in bandar lampung.Data collecting method in this research was using indepth interview andquestionnaire. The total sample of this research is 100 respondent were wuling car customer trough non probability sampling method and purposive samplingtechnique. This research is quantitative research using multiple linier regression. The result of this research were the is positive effect of price and sales promotion variable on purchase decision. Wuling must considering the price with customer needed, besides wuling decided appropriate sales promotion to attract consumers that it can be increase purchase decision.

Item Type:	Thesis (Skripsi)
Subjects:	300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi eSkripsi
Divisions:	Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen
Depositing User:	Rafi Niagra Rafi Niagra
Date Deposited:	07 Mar 2024 07:08
Last Modified:	07 Mar 2024 07:08
URI:	http://repo.darmajaya.ac.id/id/eprint/15000

Actions (login required)

View Item