PENGARUH MANFAAT PRODUK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC

Nasari, iis and Saputra, Muhammad (2024) PENGARUH MANFAAT PRODUK, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC. Skripsi thesis, INSTITUT INFORMATIKA DAN BISNIS DARMAJAYA.

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Abstract

ABSTRACT THE INFLUENCE OF PRODUCT BENEFIT, PRICE, AND PRODUCT QUALITY ON PURCHASING DECISIONS FOR SOMETHINC PRODUCT BY : Iis Nasari This study's purpose was to determine the effect of product benefit, price, and product quality on purchasing decisions for somethinc product. this research was quantitative. the type of research was associative causality. the sample withdrawal method in this study used non-probability sampling with a purposive sampling technique. the sample calculation used the hair et al formula with a sampe size of 170 respondents. the data analysis method used a partial least square (PLS). the analysis results stated that the product benefit variable did not affect purchasing decisions. in contrast, the prise and product quality variables affected the decision to buy Somethinc products. Keywords : Product Benefit, Price, Product Quality, and Purchasing Decisions

Item Type:	Thesis (Skripsi)
Subjects:	300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi eSkripsi
Divisions:	Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen
Depositing User:	Iis Nasari
Date Deposited:	05 Mar 2025 01:34
Last Modified:	05 Mar 2025 01:34
URI:	http://repo.darmajaya.ac.id/id/eprint/18990

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