PENGARUH KUALITAS PRODUK DAN GAYA HIDUP TERHADAP MINAT BELI PRODUK UNIQLO MALL BOEMI KEDATON

Wibasuri, Anggalia and NURIL ARDHI, AHMAD DIENIS (2023) PENGARUH KUALITAS PRODUK DAN GAYA HIDUP TERHADAP MINAT BELI PRODUK UNIQLO MALL BOEMI KEDATON. Skripsi thesis, Institut Informatika dan Bisnis Darmajaya.

This is the latest version of this item.

[img] Text
HALAMAN PERNYATAAN.pdf
Download (180kB)
[img] Text
HALAMAN PERSETUJUAN.pdf
Download (251kB)
[img] Text
HALAMAN PENGESAHAN.pdf
Download (311kB)
[img] Text
ABSTRAK.pdf
Download (222kB)
[img] Text
Daftar Isi Ahmad Dienis.pdf
Download (98kB)
[img] Text
BAB1.pdf
Download (311kB)
[img] Text
BAB2.pdf
Download (176kB)
[img] Text
BAB3.pdf
Download (156kB)
[img] Text
BAB4.pdf
Download (160kB)
[img] Text
BAB5.pdf
Download (91kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (69kB)
[img] Text
LAMPIRAN.pdf
Download (267kB)
[img] Text
Cover dienis.pdf
Download (143kB)

Abstract

This study aims to determine the effect of product quality and lifestyle on buying interest in UNIQLO Mall Boemi Kedaton products. The type of research used is quantitative research with a causal nature. The population selected in this study were all prospective consumers of UNIQLO Mall Boemi Kedaton products. The sampling method used in this study was non-probability sampling using a purposive sampling technique to obtain 70 respondents. The data analysis method used in this study is multiple linear regression analysis. The results of the analysis state that product quality and lifestyle influence the intention to buy UNIQLO Mall Boemi Kedaton products

Item Type: Thesis (Skripsi)
Subjects: 600 Teknologi - Ilmu terapan > 650 Manajemen
eSkripsi
Divisions: Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen
Depositing User: dienis ahmad dienis ahmad dienis nuril ardhi
Date Deposited: 12 Aug 2024 06:37
Last Modified: 12 Aug 2024 06:37
URI: http://repo.darmajaya.ac.id/id/eprint/16981

Available Versions of this Item

Actions (login required)

View Item View Item