PENGARUH CITRA MEREK TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN SUSU FRISIAN FLAG DI KOTA BANDAR LAMPUNG

SAPUTRI, ANGGITA (2017) PENGARUH CITRA MEREK TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN SUSU FRISIAN FLAG DI KOTA BANDAR LAMPUNG. Skripsi thesis, IBI DARMAJAYA.

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1. COVER LUAR.pdf
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16. BAB I.pdf
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17. BAB II.pdf
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18. BAB III.pdf
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16. BAB I.pdf
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18. BAB III.pdf
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19. BAB IV.pdf
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20. BAB V.pdf
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21. DAFTAR PUSTAKA.pdf
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22. LAMPIRAN.pdf
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Abstract

ABSTRACT FFECT OF BRAND IMAGE ON FRISIAN FLAG PURCHASE DECISION IN BANDAR LAMPUNG By ANGGITA SAPUTRI The objective of this research was to examine whether the brand image had an effect on the Frisian Flag Milk purchase decision in Bandar Lampung. Type of this research was an associative research. Data analysis technique used in this research was by distributing questionnaire. The respondents were the Frisian Flag Milk buyers in. Sampling technique used in this research was non-probability sampling with accidental sampling technique. The number of question items on the questionnaire was 13 items distributed directly to 96 respondents. The data analysis technique used in this research was a simple linear regression. Moreover, the hypothesis test used in this research was t test. The result of this research showed that the brand image affected the Frisian Flag Milk purchase decision. Therefore, the conclusion of this research is that the consumers have a positive perception on the Frisian Flag Milk brand image because the Frisian Flag Milk brand image affected to the Frisian Flag Milk purchase decision milk. Keywords: Brand Image, Frisian Flag Milk Purchase Decisio

Item Type: Thesis (Skripsi)
Subjects: 600 Teknologi - Ilmu terapan > 650 Manajemen
Divisions: Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen
Depositing User: Users 6 not found.
Date Deposited: 23 Aug 2019 01:21
Last Modified: 23 Aug 2019 01:21
URI: http://repo.darmajaya.ac.id/id/eprint/141

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