PERSEPSI POSITIF UMKM DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP FINANCIAL TECHNOLOGY PEER TO PEER LENDING DI ERA EKONOMI DIGITAL

Pratiwi, Arta Zahra and Ramaputra, M. Galih (2024) PERSEPSI POSITIF UMKM DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP FINANCIAL TECHNOLOGY PEER TO PEER LENDING DI ERA EKONOMI DIGITAL. Skripsi thesis, INSITITUTE INFORMATIKA DAN BISNIS DARMAJAYA.

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Abstract

The purpose of the study was to find and analyze how the positive perceptions of SMEs affected the ease of use of peer-to-peer lending financial technology services. The research employed a sample of 100 respondents who were SME players in Lampung in 2023, users of peer-to-peer lending financial technology services. The research methodology involved surveys and data analysis from several SMEs (Micro, Small, and Medium Enterprises) actively using peer-to-peer lending services to meet their financial needs. The data obtained were analyzed using various statistical techniques to identify the correlation between positive perceptions of SMEs (Micro, Small, and Medium Enterprises)and financial technology and the ease of use of peer-to-peer lending financial technology services. This research provides important insights into how SMEs (Micro, Small, and Medium Enterprises) respond to financial technology peer-to-peer lending in the digital economy era. The findings of this research can serve as a guide for financial technology providers and governments in enhancing financial technology services that better meet the needs of SMEs and in strengthening an inclusive digital economy ecosystem. Keywords: Positive Perceptions, SMEs, Financial Technology, Peer-to-Peer Lending, Ease of Use

Item Type: Thesis (Skripsi)
Subjects: Ilmu Komputer
eTheses
Divisions: Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Bisnis Digital
Depositing User: ARTA ZAHRA PRATIWI
Date Deposited: 16 Jul 2024 08:33
Last Modified: 16 Jul 2024 08:33
URI: http://repo.darmajaya.ac.id/id/eprint/16538

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