Pengaruh media sosial dan physical evidance terhadap minat kunjung kembali wisatawan slanik waterpark lampung

AGUNG HADIE NOEGROHO, AGUNG (2024) Pengaruh media sosial dan physical evidance terhadap minat kunjung kembali wisatawan slanik waterpark lampung. Skripsi thesis, Institut Informatika dan Bisnis Darmajaya.

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Abstract

This research aims to determine the influence of social media and physical evidence on tourists' interest in visiting Slanik Waterpark Lampung again. As we know, Slanik Waterpark is the largest water park in Lampung province and has quite complete destination facilities for both water and non-water games. Then This research uses social media theory, physical evidence and tourists' interest in coming back. This research will use the data collection method used in this research, namely field research, and in this research the sample population uses nonprobability sampling with a total of 100 respondents. Based on the results of the tests carried out, it can be concluded that social media partially has no effect on tourists' interest in coming back. Based on the results of tests conducted, social media has no effect on tourists' interest in visiting again. Based on the results of tests carried out, physical evidence influences the interest in returning tourists to Slanik Waterpark. Based on the results of the tests carried out, it can be concluded that social media and physical evidence simultaneously influence the interest in returning tourists to Slanik Waterpark Lampung Keywords: Social Media, Physical Evidence and Tourist Interest in Returning

Item Type: Thesis (Skripsi)
Subjects: 300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi
eSkripsi
Divisions: Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen
Depositing User: Agung Hadie Noegroho
Date Deposited: 16 Jul 2024 06:25
Last Modified: 16 Jul 2024 06:25
URI: http://repo.darmajaya.ac.id/id/eprint/16762

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