PENGARUH VIRAL MARKETING, SOSIAL MEDIA MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MS GLOW DI INDONESIA

Aminah, Siti and Assnusa, Soraya (2025) PENGARUH VIRAL MARKETING, SOSIAL MEDIA MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MS GLOW DI INDONESIA. Skripsi thesis, Institut Informatika Dan Bisnis Darmajaya.

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Abstract

Using viral marketing strategies on platforms like Instagram allows entrepreneurs to expand their market reach effectively. This research aimed to test the influence of viral marketing, social media marketing, and product quality on purchasing decisions for MS Glow skincare in Indonesia. This research was an associative quantitative type. The population was MS Glow users whose samples were taken purposively aside. The data were analyzed using multiple linear regressions. The research results showed that both partially and simultaneously there was an influence between viral marketing, social media marketing, and product quality on purchasing decisions for MS Glow skincare in Indonesia. Keywords: Viral Marketing, Social Media Marketing, Product Quality, Purchasing Decisions, Skincare, Ms Glow

Item Type:	Thesis (Skripsi)
Subjects:	300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi eSkripsi
Divisions:	Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Bisnis Digital
Depositing User:	Siti Aminah Soraya Asnusa
Date Deposited:	19 Jun 2025 02:15
Last Modified:	19 Jun 2025 02:15
URI:	http://repo.darmajaya.ac.id/id/eprint/20447

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