Sartika, Sartika and Aswin, Aswin (2023) PENGARUH KUALITAS PRODUK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS KONSUMEN PADA MARKETPLACE SHOPEE DI BANDAR LAMPUNG. Skripsi thesis, Institut Informatika dan Bisnis Darmajaya.
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Cover.pdf Download (54kB) |
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HALAMAN PERNYATAAN.pdf Download (74kB) |
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HALAMAN PERSETUJUAN.pdf Download (137kB) |
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HALAMAN PENGESAHAN.pdf Download (160kB) |
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HALAMAN PERSEMBAHAN,MOTTO, DAN RIWAYAT HIDUP.pdf Download (12kB) |
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ABSTRACT.pdf Download (7kB) |
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KATA PENGANTAR.pdf Download (6kB) |
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DAFTAR ISI, DAFTAR TABEL, DAFTAR GAMBAR.pdf Download (74kB) |
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BAB I.pdf Download (97kB) |
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BAB II.pdf Download (265kB) |
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BAB III.pdf Download (120kB) |
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BAB IV.pdf Download (158kB) |
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BAB V.pdf Download (8kB) |
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DAFTAR PUSTAKA.pdf Download (76kB) |
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KUESIONER DAN LAMPIRAN.pdf Download (519kB) |
Abstract
Consumer loyalty is a commitment that is held firmly to make repeat purchases or continue to support a preferred product or service in the future consistently. This study aims to determine the effect of product quality and brand trust on consumer loyalty in the Shopee marketplace in Bandar Lampung. The sampling method used in this study is non-probability sampling with purposive sampling technique. The research sample consisted of 120 consumers who had made repeat purchases and were familiar with various types of products available in the Shopee marketplace. The data analysis method used in this study is multiple linear regression analysis. The results of this study, both partially and simultaneously, show that the variables of product quality and brand trust have a significant effect on consumer loyalty.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | 600 Teknologi - Ilmu terapan > 650 Manajemen eSkripsi |
| Divisions: | Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen |
| Depositing User: | Sartika Tika Tika |
| Date Deposited: | 21 Apr 2025 02:35 |
| Last Modified: | 21 Apr 2025 02:35 |
| URI: | http://repo.darmajaya.ac.id/id/eprint/20054 |
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