PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS KONSUMEN PADA STARBUKS COFFEE DI MALL BUMI KEDATON BANDAR LAMPUNG

Swite, Ketut and Winata, Andri (2020) PENGARUH KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS KONSUMEN PADA STARBUKS COFFEE DI MALL BUMI KEDATON BANDAR LAMPUNG. Skripsi thesis, iib darmajaya.

[img] Text
ABSTRAK.pdf
Download (83kB)
[img] Text
BAB 1,2 ,3,4,5.pdf
Download (650kB)
[img] Text
DAFTAR ISI.pdf
Download (30kB)
[img] Text
DAFTAR PUSTAKA.pdf
Download (138kB)
[img] Text
LAMPIRAN.pdf
Download (407kB)
[img] Text
PENGESAHAN'''''.pdf
Download (143kB)
[img] Text
PERSETUJUAN''''.pdf
Download (83kB)

Abstract

The purpose of this study was to determine the effect of service quality and trust on consumer loyalty at Starbucks Coffee at Mall Bumi Kedaton Bandar Lampung. This type of research was explanative research with a quantitative approach with the independent variables, namely service quality (X1) and trust (X2), and the dependent variable consumer loyalty (Y) with the population of all Starbucks Coffee visitors with a total of 110 respondents obtained using a questionnaire from the research method used. This research used the Multiple Linear regression method. The results showed that the Service Quality (X1) had a significant effect on the Consumer Loyalty (Y) with a sig value of 0.224, and the Trust (X2) had a significant effect on the Consumer Loyalty (Y) with a sig value of 0.336.

Item Type: Thesis (Skripsi)
Subjects: 300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi
eSkripsi
Divisions: Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen
Depositing User: editor 1
Date Deposited: 24 Jan 2022 01:47
Last Modified: 24 Jan 2022 01:48
URI: http://repo.darmajaya.ac.id/id/eprint/5888

Actions (login required)

View Item View Item