PERANCANGAN IDENTITAS VISUAL PADA UMKM PANCONG BUMI GUNA MEMBANGUN BRAND IDENTITY

Dwi Muh, Rahardjo and Ade, Moussadecq, S.Pd., M.Sn (2024) PERANCANGAN IDENTITAS VISUAL PADA UMKM PANCONG BUMI GUNA MEMBANGUN BRAND IDENTITY. Skripsi thesis, Institut Informatika & Bisnis Darmajaya.

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COVER.pdf
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PERNYATAAN ORISINALITAS PENELITIAN.pdf
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HALAMAN PERSETUJUAN.pdf
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HALAMAN PENGESAHAN.pdf
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HALAMAN PERSEMBAHAN.pdf
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MOTTO.pdf
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KATA PENGANTAR.pdf
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ABSTRAK.pdf
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DAFTAR ISI.pdf
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DAFTAR GAMBAR.pdf
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DAFTAR TABEL.pdf
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DAFTAR LAMPIRAN.pdf
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BAB I.pdf
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BAB II.pdf
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BAB III.pdf
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BAB IV.pdf
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BAB V.pdf
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DAFTAR PUSTAKA.pdf
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LAMPIRAN.pdf
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HALAMAN PERNYATAAN PERSETUJUAN PUBLIKASI.pdf
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DAFTAR RIWAYAT HIDUP.pdf
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Abstract

Pancong Bumi MSME is a business in the culinary sector specializing in Indonesian cuisine, specifically offering delicious and sweet Pancong lumer in various flavors. This MSME was founded by Alif Hidayat Saputa on July 7, 2023. Throughout its operation, this MSME has yet to establish a visual identity in the form of a logo, which is a crucial component for building brand identity and distinguishing itself from competitors. The visual identity design process utilizes qualitative methods, including data collection through interviews, observations, and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to support the design process. The aim of this design is to create a visual identity that accurately represents the image of Pancong Bumi MSME, making it more recognizable and memorable to the public upon first sight. The logo design incorporates design elements and principles such as unity, proportion, color, and others, resulting in a logo that appropriately represents Pancong Bumi MSME. The finalized logo is then applied to various supporting media, such as packaging, uniforms, Instagram feeds, hats, invoices, and more. With the development of this visual identity in the form of a logo, Pancong Bumi MSME can build a brand identity that will enhance product sales and increase public recognition, allowing it to compete effectively with other businesses in the same field.

Item Type: Thesis (Skripsi)
Subjects: 700 Kesenian > 740 Menggambar dan Seni Dekorasi
eSkripsi
Divisions: Skripsi/TA & PKPM/KP - Fakultas Desain Hukum Pariwisata > Desain Komunikasi Visual
Depositing User: Muh Dwi Raharjo
Date Deposited: 23 Jan 2025 02:21
Last Modified: 23 Jan 2025 02:21
URI: http://repo.darmajaya.ac.id/id/eprint/19328

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