Akhmad faisal, Faisal and Kholina, Lina and Gibran jumsah zein, Gibran (2023) Pengaruh Customer experience, daya tarik wisata dan citra destinasi terhadap kunjungan ulang wisatawan (Studi Objek Wisata di Provinsi Lampung). Skripsi thesis, Institut informatika dan bisnis darmajaya.
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Abstract
The purpose of this study was to determine the effect of Customer Experience, Tourist Attraction and Destination Image compared to Tourist Revisit in Lampung Province. The population selected in this study were all tourists visiting attractions in Lampung Province. Sample size depends on the number of indicators used in all variables. The number of samples is equal to the number of indicators multiplied by 5-10. The number of indicators studied in this study amounted to 15 indicators, then the results obtained from the calculation of the sample 15 X 6 = 90 respondents. The type of the study is quantitative research with technique of data analysis using multiple linear regression analysis. Keywords: Customer Experience, Tourist Attraction, Destinations Image, Tourist Revisit.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | 300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi eSkripsi |
| Depositing User: | S.E Vira faliana Zein |
| Date Deposited: | 05 May 2023 07:59 |
| Last Modified: | 05 May 2023 07:59 |
| URI: | http://repo.darmajaya.ac.id/id/eprint/11719 |
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