PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PENGGUNAAN PADA LAYANAN INTERNET MYREPUBLIC BANDAR LAMPUNG (THE INFLUENCE OF PRODUCT QUALITY AND PRICE PERCEPTION ON USAGE DECISIONS ON MYREPUBLIC BANDAR LAMPUNG INTERNET SERVICES)

Reptin, Helpizon (2024) PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PENGGUNAAN PADA LAYANAN INTERNET MYREPUBLIC BANDAR LAMPUNG (THE INFLUENCE OF PRODUCT QUALITY AND PRICE PERCEPTION ON USAGE DECISIONS ON MYREPUBLIC BANDAR LAMPUNG INTERNET SERVICES). Skripsi thesis, Institut Informatika Dan Bisnis Darmajaya.

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Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Produk Dan Persepsi Harga Terhadap Keputusan Pembelian Wifi My Repulblic di Bandar Lampung. Penelitian ini merupakan penelitian kuantitatif. Populasi dalam penelitian ini adalah konsumen yang menggunakan My Republic di Bandar Lampung .Teknik sampling yang digunakan adalah teknik simple random sampling dengan rumus Hair et al yaitu 150 Responden. Teknik Pengumpulan data dilakukan dengan menggunakan kuesioner yang disebar secara offline. Uji Kelayakan Instrumen yang dilakukan yaitu uji validitas dan relaibilitas. Uji persyaratan data yaitu uji normalitas, Uji linieritas dan Uju Multikolinieritas. Hasil penelitian ini menunjukkan bahwa Kualitas Produk dan Persepsi Harga berpengaruh Terhadap Keputusan Pembelian Wifi My Republic Di Bandar Lampung (This research aims to determine the influence of product quality and price perceptions om My Republic Wifi Purchasing Descisions In Bandar Lampung. This research was quantitative associative. The population this study was consumers who use My Republic in Bandar Lampung.The sampling technique used a simple random sampling technique with the Hair et al formula, namely 150 Respondents. Data collection tehcniques were carried out using questionnaires distributed offline. The instrument feasibility test carried out was a validity and reliability test. The data feasibility test carried was linearity, normality, and multicollinearity tests. The results of this research showed that product Quality and Price Perceptions affect decision to purchase My Republic Wifi in Bandar Lampung both simultanesouly and partially)

Item Type: Thesis (Skripsi)
Subjects: 300 Ilmu Ilmu Sosial > 330 Ilmu Ekonomi
eSkripsi
Divisions: Skripsi/TA & PKPM/KP - Fakultas Ekonomi Bisnis > Prodi Manajemen
Depositing User: Reptin Helpizon Reptin
Date Deposited: 11 Jan 2024 07:01
Last Modified: 11 Jan 2024 07:01
URI: http://repo.darmajaya.ac.id/id/eprint/14519

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