LARASATI, ENDAH and MOUSSADECQ, ADE (2025) PERANCANGAN LOGO PADA TOKO ONLINR DANLANDRA UNTUK MENCIPTAKAN IDENTITAS VISUAL DAN BRAND AWARENESS. Skripsi thesis, Insititut Informatika & Bisnis Darmajaya.
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PERNYATAAN ORISINALITAS.pdf Download (91kB) |
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HALAMAN PERSETUJUAN_PENGESAHAN.pdf Download (390kB) |
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ABSTRAK.pdf Download (118kB) |
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BAB 1.pdf Download (205kB) |
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BAB 2.pdf Download (440kB) |
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Abstract
Visual identity or brand identity is something that displays the image of the company and also as a tool and business strategy to increase brand awareness to target consumers. One form of visual identity is a logo. The logo is a visualization of the brand first remembered by potential consumers. Danlandra's online shop is a business engaged in fashion. Danlandra did not have a visual identity m the form ofa logo and did not have promotional media. Therefore, the purpose of this design was to create a visual identity. A logo that can create brand awareness for consumers in promotional media for Danlandra f s online store and introduce Danlandra r s products to the wider community. The method used was qualitative, mamel conducting observations, interviews, and questionnaires. The result ofthis design-was arlogo as a visual identity of the Danlandra online store using a Graphi&H S/ahÜN clUVfanual (GSM) as a guide for the onlme store and promotioncj/mmedi on e online store.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | 700 Kesenian > 740 Menggambar dan Seni Dekorasi eSkripsi |
| Divisions: | Skripsi/TA & PKPM/KP - Fakultas Desain Hukum Pariwisata > Desain Komunikasi Visual |
| Depositing User: | ENDAH LARASATI |
| Date Deposited: | 07 Jul 2025 08:47 |
| Last Modified: | 07 Jul 2025 08:47 |
| URI: | http://repo.darmajaya.ac.id/id/eprint/20665 |
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